Regional identity is the identity in which either the people or the town itself show.
In the first scene, a master shot of the child opening this old fashioned gate was shown. By having an old gate which is falling apart but also the scenery being mountains and over grown fields, this advert shows that this action must take place away from big city's in the open, but in a more village styled place surrounded by nature. To let the audience know what is happening with the little child, a shot reverse shot was used to show the thoughts being swapped between the boy and cow. The medium close up shot was mainly used to show the characters expression as he became serious with what he was doing. The non - diegetic music played which would be the mood music, was to give the audience the feeling and thoughts that the boy was up to no good. At the end of this scene, the master shot was used to show the child hushing the cow through the fence. The synchronous sound was used to let the audience continue their perspective of the child not being up to good behaviour.
In the second scene, all the action was made longer to show the audience the region that these characters live in. Unlike the first scene, the clothes from the Mise-en-scène were shown to reveal that the region must be in the country side as the clothes seem to be shown as old mix and matched rags unlike the 'fashion' shown in the city of neat brand new clothes. This could also lead to the fact that the family must be working class as they live on the farm with one cow and seem to have not enough money to buy brand new expensive clothing. To begin the first scene, the child was shown to be running away from the camera as it is shown in a long shot. In the surroundings of this long shot, there is shown to be a huge stone built house and overgrown bushes unlike there is in the city. The child is also shown to be shouting for his mother as he runs along the non - man built paths.
Further through out the second scene, the camera was shown to appear behind a shadowed character as the child approached showing a fake fear. A medium close up shot was then revealed to show the audience his mother, in her old ragged clothing. The medium close up shot was also used to reveal her disappointment with her son for letting the cow out of the field. In this shot alone, the audience were also aloud to see the regional identity again as the shot shows their own stone house and wall but also the wooden door which is shown behind the mother character. This continues the feeling of an old farm house in a run down village up in the mountains. The last shot taken for this scene would be the medium close up shot, as the boy speaks about how he will return the cow himself. The characters in the clip also speak in a foreign language which reveals the region to be in run down county with alot of mountians and overgrown plants in the hot weather.
During the third scene, there was more action shown. This is because the camera shots for the first few seconds was individual wide shots of the scenery as the child would run down hills and across paths. In the first wide shot, there was shown to be a man riding upon a donkey with a lot of packages attached, this shows that the region do not have technology and fuel operated vehicles like we do in the city. This shows that the region is extremely old tradition. The next shot was shown to be taken in a farmers field with the huge old tree and long grass. To continue from this shot, the synchronous sound of bells ringing interrupted the non - diegetic sound of mood music to lead onto a close up shot of the bell moving. This shot was used to show that in that region, the bell was always rung in a serious matter or for a religious term. The religious term would fit this bell ringing, as a medium shot was used to reveal an old fashioned vicar pointing in the direction of the cow. This costume also shows that the region does not follow the stereotypical vicar dress sense like the city does. 
Further through the third scene, there was close up shot of the child's feet as he ran down the steps. These steps also shown the regional identity of the place, as the steps were old and crumbled away as well as being made out of slate and stone unlike the concrete steps we see everyday. Continuing on from this shot, another close up shot was shown of an old women as she shown to using the old tradition of using a paddle stick to beat the carpets of their dirt. This reveals that no technology must be around due to the fact that old fashioned ways are being taken place. As well as the old women beating the carpet, she seemed to shout out to the boy to hurry up as he ran quicker down the wide screen shots to the town.
During the fourth scene, a master shot was shown. In this shot, there was shown to be an old run down shack building with the butcher covered in blood, sharpening two sharp blades. The cow is also shown to be standing infront unaware of what is happening. This shows that this region do not show any attention to butchers sharpening knives outside their building unlike they do in the city. This shows that they're attitude is very different to the city's. Continuing on from that shot, as the audience become scared a close up shot was used to show the hygiene differences of an every day butcher in the city compared to a butchers hygiene their. But also to show the emotion he has before the boy walks the cow away. During the begining of that scene, the diegetic but also synchronous sound of the knives rubbing against eachother were played to frighten the audience even more but also give a contrast to the mood music which was played throughout most of the scenes.
Near the end of the fourth scene, the boy was shown to be taking the cow all the way back up into it's original field. In these different shots, the region is shown to have very small rocky paths but also alot of farm animals, as the paths are covered in sheep. This alone shows the audience that the region is an independant working class village that has been seperated from the bigger cities. To end the fourth scene, a master shot was used to show the mother praising her son. In the scenery, the wooden fence and stone walls were shown again to keep the cow in the long grassed fields.
On the last scene, a master shot was shown as the women would walk in to the kitchen to get the prize inwhich she treats her son with. The inside of the house is shown to be dark due to no electricity being provided in the village. The inside walls are also shown to be dull and plain as the only things that lighten up the house are the old wooden objects and frames scattered around the small room. The medium close up shot was then used on the young boy as the old patterened bowl was placed infront of him to advertise the product that the company are actually selling. As a asynchronous sound is played which is the phone ringing, the master shot is used once again to contrast the new technology against the old fashioned house. This shows a slight change in the region as it contrasts the old with the new.
In conclusion, I believe that this advert was based in an independent old fashioned village in the mountians of Greece. Who show no need to use technology like the people in the cities do. The phone was used to create a contrast between the old days and the new to advertise how the product still is the same today.
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