Part B - Homework.

Exam Part B, research questions - Homework.

1. What constitutes a British film and what are the different categories?

The constitution of a British Film or where it seems to be made, (filmed in a different country.) is very important, but in different ways. The following ways are:

• Cost effective
• Better marketed 
• More well known
• A result in an influx of viewings.

Classification is also involved in this process. For the classification, the film is viewed then judged upon whether it is classed as being from that country. This is particularly important for British films, as for a film to be classified as British it has to follow the rules given by the UK film council. 

The different categories that a British film can be placed under are;

• Cultural content
• Cultural contribution
• Cultural hubs
• Cultural practitioners 

2. What are the different ways a film can be marketed or promoted? 

The different ways a film can be marketed are;

• Trailers. - The overall purpose of a trailer, is to make the viewer want to watch the complete film. In this short 2/ 3 minute clip, the trailer would show a brief summary of the film, but only enough to entice the target audience.
• Viral videos. - Similar to a trailer, the viral videos are based upon the film itself. These are created by film based websites, before being broadcast over the internet, for the audience to find or come across.
• Promotion tours. - Promotion tours are where either the producers, main film actors or directors appear for television, print-media interviews and radio.
• Merchandising. -  Promotional give-aways are used to draw in the attention of the target audience. E.g. branded drinks, cups and toys. 
• 360 degrees - This marketing way is based on the films promotion around the world with their own film. This film promotion is a way in-which to get the audience to engage to watch the actual film itself. In this method, the marketing hits the viewers from all different directions for an extremely long period of time.

3. What are different ways a film can be exhibited or consumed?

Originally films could only ever be exhibited through cinemas and consumed. Now with more technology, films can be exhibited and consumed through;

• Television
• XBOX
• Playstation
• Legal Internet streamers.
• Tablets
• YouTube
• Downloadable apps.

Films can also be rented or purchased from stores such as BlockBusters. With today's technology they can also be re-watched on Demand, which is an online recorder.