How your experiences of media consumption illustrates wider patterns and trends

How your experiences of media consumption illustrates wider patterns and trends

In the consumption section, audiences are now changing the ways they would like to consume the media product due to the multiple choices they have with the newer and broader technology. An example would be through that home cinemas and downloads now battle against a trip to the cinema. Trends are also becoming well known amongst the audience such as Netflix and DVD's, but also the synergy techniques such as Orange Wednesdays at the cinema. The main danger and problem for institutions are Illegal downloads, which most of the audiences have taken on. I, myself have consumed the film Skyfall in these multiple choices of consumption. 

With the cinema being the main chose of my consumption for Skyfall, the production of this film had to be carefully thought about, to make it the correct viewing for the consumers at the cinema. The budget of this film was $200,000,000, before the overall worldwide gross over took this, giving them an exceeding amount of profit. With the film being recorded on the Arri Alexa digital video camera and the Sony Digital Cinema 4k digital video projector, the expectations and overall film product was shown to be in high quality, resulting into the consumer and myself wanting to watch this film again. The CGI which had around 500 CGI shots against a green screen were also shown to have a more realistic appearance compared to previous films, which made it more acceptable for such a growing audience around my own age to want to consume more of the technology used. The only negative factor with the production, was the fact that Barbra Broccoli the producer, believed that Skyfall was not 'ready' to be produced in 3D. The reason this is actually negative, is because us as the audience are becoming more focused on consuming films which have a more realistic grabbing effect upon us but with also a higher quality. The reason I, as the audience prefer 3D, is because I find it more unique and entertaining with the way it is produced with different technology. The fact that the cinema already produces a bigger screen and a louder and more clearer sound system in placed with the silence of the audience, the consumer such as myself can find it easier to watch the film without disruptions and background noise but also feel the full effect of the screen. 

Moving on from this, the main distribution of Skyfall, well known as Columbia Pictures, distributed 'Skyfall' through the popular method of using emails on the internet digitally, due to the film being already filmed in digital. This distribution can be a negative factor, due to the advanced technology of hacking into email accounts, before exploiting the films illegally through piracy websites. I have previously watched other films through pirate websites, but have found that most of the quality is extremely bad or have previously been filmed by other consumers in the cinema, so it included a shaky experience, people moving in the audience in front of the camera and muffled sound. Another negative factor of this being digitally exported and watched, is that the quality is more negative compared to original way of the film actually being filmed and placed on film to be watched. The positive factors of the distribution of a digital film, is that it cannot be lost, there is no fuel expensive, the film can be digitally sent out to wider places around the world. Skyfall was actually released to 85 different countries, worldwide. The distribution company Columbia pictures is also well known for distributing other films such as; The Grown Ups 2, The Amazing Spider-Man 2, The Smurfs 2. The fact that this distribution both has a record of distributing the second sequels of films, and is well known with the audience, this makes us all including me except the highest quality and expectations when their logo is shown on the screen in a trailer. My experience with this distributor company, is that when I see their well known logo, I automatically believe that the films the distribute would be excellent and worthwhile too watch, due to previous films they have shown. 

With Columbia Pictures being the distribution company of the film, they are also in charge of marketing. This marketing is focused on raising awareness of the actual film but to also target a certain group of people for the audience. This is all done through creating publicity in various methods. With the target audience for Skyfall being between the ages of 15 - 60 year olds but also for both genders, this movie has been aimed at my own age group in which can cause discussions between my group of friends. The various methods of marketing were through; Bonding with Coke ( Became the appearance of the can), Sony previews 4 minutes of Skyfall at the CineEurope, Trailers, Posters, Clips shown on social networking sites such as Facebook, (These clips, can be shared onto other mutual friends walls, shared so it appears on everyones timelines, tag people into the clip so they can also watch it). With everyone in the target audience's tastes being different, I found that by using trailers mainly located on T.V but also my well used account on Facebook the social networking site, I became enticed to actually watch the full film from watching the trailers repeatedly or watching the other films. 

After the film has been marketed, the exchange (Point of sale) becomes the main sector. This point of sale includes, downloading, receiving the DVD through post and buying the ticket online or in box office. As an overall worldwide gross, Skyfall had earnt $918 million in ticket sales, sold 2 million DVD copies in the UK and a high unknown amount of unknown illegal downloads. This then follows through to the Exhibition (The way we watch a film as the paying audience).