Part B - Homework.

To what extent does digital distribution affect the marketing and consumption of media products in the area of media you have studied?  - Film

The digital distribution in films affects the marketing and consumption of media products. This affect shown, is actually a positive factor due to the possible outcomes and methods used. This main advantage wrapped around this is, the Internet. By using the internet, film companies are able to stream their own films through websites such as Netflix, for a long period of time which is also cost's a less amount than the cost to duplicate film prints and for the petrol/ diesel to send them to available cinemas for a small period of time. Due to the access of internet, film companies are now able to send a digitally produced film through the a 'lock email', which is shown to be a quicker release and access, private and a lot more secure.

Continuing on from this, Digital distribution attracts consumers into watching the media product by marketing the product, through many different ways. The first easy accessed way is through film trailers on many different websites with advertisement linked in. E.g. YouTube. By revealing the same trailer over many websites, the consumer themselves would become attached to the film trailer itself as they would have been pulled, by the amount of times the film has revealed itself. As well as this digital distribution through the marketing, by using the same trailer on most used internet sites or social networking sites e.g. Facebook, the consumer can become so wrapped up in the film information, that they use 'the word of mouth' to spread the information itself around, to colleagues, friends and family.

The disadvantage for using the internet for Digital Distribution, is the outcome of money after the film has been shown through cinemas has rapidly fallen. The reason for this is because that more resources are available for the consumer inwhich they can access the film through without having to leave the comfort of their own home. This could be from them having to wait till the film comes out through sites like Netflix, through DVDS soon after so they are able to keep a copy of the film or the main important problem, the film is leaked due to the 'lock email' being carefully hacked, before the film is placed on illegal sites. Once uploaded onto an illegal site, the film can be leaked further across the internet sites such as YouTube for even more easier access to those who cannot illegally download. This lowers the rate of consumers rapidly, creating the profit of money to fall rapidly down with them. This is shown to be an extreme problem amongst digital distribution.